MOEDBUILLE CASE STUDY
Moedbuille: Fusion of creativity and craftsmanship!
With a passion for crafting unique adornments, Moedbuille's collection embraces the artistry of necklaces, bracelets, earrings, and more. Each piece tells a story, designed to resonate with the individual style and emotions of its wearer.
Unlike many jewellery brands that specialise in one style, such as fine jewellery or gold or silver, Moedbuille thrives on its fusion of tradition and modernity. This presented the unique challenge of creating a distinctive brand identity in a market often dominated by niche players.
We also had to make people trust us when they couldn't try on the jewellery before buying it online. Building that trust took time.
Plus, Moedbuille had a huge catalogue with over 200-300 products. So, we had to narrow down to the SKUs which could be potential bestsellers for us.
We then decided to take a problem-solution approach to fix this.
Some of our strategies included:
Value-Based Combos: To entice customers and increase the Average Order Value, we promoted compelling combos like 3 necklaces for Rs.1499 or 3 earrings for Rs.999, offering irresistible deals.
Leveraging User-Generated Content: Influencers' videos trying out Moedbuille's jewellery provided valuable insights into customer preferences. We used these reels for both understanding what products resonated and in meta ads for sales.
Smart Budget Optimization: During festive sales like Amazon's Great Indian Festival and Flipkart's Big Billion Day, we optimized campaign budgets for maximum impact. We reduced budgets on these peak weeks while increasing them on other weekends to boost sales.