BRANDING AND COLLATERAL DESIGN
Chai Bite is a newly opened haven for cafe enthusiasts in Gurgaon. Chai Bite is more than just a cafe; it's an experience crafted for those who seek a blend of delightful flavours and a cozy ambience. From aromatic chai blends to delectable bites, Chai Bite invites you to savour the essence of community and conversation in every sip and bite.
As the architects of Chai Bite's visual identity, we embarked on a creative exploration to encapsulate the cafe's unique charm. From designing the logo that resonates with the spirit of Chai Bite to curating collateral such as menu cards, flyers, and signage, our goal was to create a consistent and welcoming brand image
The "Chai Bite" logo is like the face of the brand, showing what it's about and what it values. It captures the joy of enjoying life, much like savoring a delicious cup of chai.
With a unique style of a creative image of a tea glass with a playful "bite," the logo represents what "Chai Bite" is all about. The idea behind this was to bring out the brand's commitment to providing a special and enjoyable tea experience.
The menu and flyer designs for Chai Bite embrace simplicity and crispness, ensuring clarity while highlighting an array of combos, chai offerings, and more. These designs not only mirror the cafe’s distinctive charm but also provide a clear and engaging representation of the delightful options available, contributing to an inviting customer experience.