AVNI CASE STUDY
Introducing Avni
Inspired by the essence of Mother Earth, Avni reinvents the menstrual experience. Guided by GrandMoms and Ayurveda, Avni offers a lineup of natural products for period hygiene journey.
Avni’s mission revolves around conscious choices and nurturing a supportive community.
Challenge
Crafting messages for sensitive products required balancing impactful advertising with audience privacy, a delicate task to ensure resonance without going too far.
At the same time, tackling ingrained societal taboos and breaking the stigma around intimate care added another layer of complexity.
Lastly, in a crowded market, our task was to make Avni stand out with smart strategies, creating a memorable identity amid many options.
Solution
Empathetic Messaging: Our goal was simple – create relatable messages emphasizing sensitivity to build trust.
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Creative Storytelling: Breaking a few rules, we shared Avni's story creatively with engaging visuals, staying platform-friendly.
Educational Content: We busted myths about intimate care, aiming to empower with knowledge and raise awareness.
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These solutions aimed not just at overcoming challenges but also at creating a positive and informed consumer experience with Avni’s products.
The Result: Within a months' time, we saw a rise in Avni ROAS by
200%
