Branding & Packaging — Unleash Wellness.
Unleash Wellness believes in promoting optimal health for pets, offering high-quality supplements that boost immunity and overall well-being. They approached us for a brand identity and packaging project — we established the visual identity from the ground up and created packaging for their supplement packs.
Branding.
The logo is the face that sets a foundation for who a brand is. The hero graphic element is a 'leash being unleashed', representing the firm's motto: to unleash your pets' full potential.
Packaging.
Competitor brands predominantly used photographic packaging resembling human pharmaceuticals. We designed different colour palettes for each product using an illustrative, playful approach — distinguishing the brand from D2C competitors and reflecting the playful pet-owner relationship.
