About us

We don't pick templates. We build to sell.

A Mumbai design + performance-marketing agency for India's D2C brands — eight years in.

The story

Halfbutfull is a design and strategy agency founded in 2018 by Kartik Singi and Sandhya Shenoy.

We help Indian D2C brands grow through branding, packaging, conversion-focused websites, and performance marketing — backed by an in-house team managing ₹1 Cr+/month in ad spend.

We're founder-operators ourselves, so we obsess over outcomes, not just deliverables.

Clients don't buy 'services', they buy certainty.
We stopped judging on vibes.
Distribution is not ads — it's repetition + positioning + proof.

Founders

Two founder-operators.

Kartik Singi

Founder

Sandhya Shenoy

Founder

TEAM HBF

The Core Team.

  • Kartik Singi

    Founder

  • Sandhya Shenoy

    Founder

  • Yash Agarwal

    Chief Marketing Officer

  • Dharam Jadhav

    Graphic Designer

  • Chhaya Joshi

    Motion Graphics Artist

  • Ajay Bacche

    Jr. Graphic Designer

  • Kapil Tappekar

    2D Animator

  • Kiran Khambait

    2D Animator

  • Kamal Kumar

    2D Animator

  • Mohit Verma

    2D Animator & Graphic Designer

  • Vishal Paul

    Digital Marketing Executive

  • Ekanki Vishnoi

    Content Writer

  • Tejas Palkar

    Senior Graphic Designer

    8
    Years
    50+
    D2C brands
    ₹1 Cr+
    /month managed ad spend
    6+
    Shark Tank brands

Let's build something that sells.