Packaging Design — Navvayd Teas.
Navvayd Teas embodies the essence of 'Naivedyam', where customers are revered as Gods. The brand revolutionizes tea consumption through whole-leaf, fresh, aromatic teas at accessible prices, leveraging 60 years of expertise. We designed three tea ranges with distinct packaging capturing each type's essence while maintaining a cohesive brand identity — critical for D2C marketplace visibility.
Green Tea range.
A 'less is more' philosophy, prioritizing clear communication of ingredients and tea-liquor colour with clean typography and a modern layout.
Masala Chai range.
A fusion of vintage India with a contemporary twist — elephants, auto-rickshaws and Taj Mahal imagery in vibrant organic patterns, with a textured brown patch evoking chai-liquor depth.
Darjeeling Tea range.
Packaging blends serene tea-estate beauty with majestic sky imagery in a ticket-like layout, honouring the toy-train heritage and the women tea pickers.
