Introducing Captain India.
Captain India was founded with a clear mission: to revolutionize pet care across India's diverse landscapes by offering innovative solutions such as NFC tags and GPS pet trackers. Recognizing the deep bond between pets and their owners, the brand aims to ensure the safety and well-being of beloved pets nationwide.
Challenge.
The market for pet GPS trackers and NFC tags in India is relatively new and underdeveloped. Unlike consumable products, these pet tracking devices are typically purchased only once in a pet's lifetime. Educating consumers required substantial effort, and the high-ticket flagship product (INR 6,999) posed a significant hurdle in convincing customers to invest in a relatively unknown brand.
Solution.
We implemented a multifaceted marketing strategy tailored to the unique characteristics of pet GPS trackers and NFC tags: influencer partnerships creating educational videos; a persuasive product page optimized to highlight key features; innovative scripts and ad formats to identify top-performing creatives; and Meta's targeting capabilities to reach precise audience segments among pet owners.
3.81% CTR — well above industry average
65%+ reduction in cost per result