In a world where sleep deprivation, overtime at work, irregular food intake, and other such irregularities dominate the landscape, one might assume there’s no hope to take care of one's personal health.
But fear not, the Indian beauty and health industry, since the past decade has combated these scenarios with the introduction of gummy products, to the adult consumer market.
With multiple brands creating gummy-based products garnering for hair, skin, nails, etc., our clients channelled their gummies towards the following, but with a tilt towards women’s health and well-being.
And that’s where we came in to assist with the packaging.
The 3 main gummy products that we helped them with are, PMS Gummies, Multivitamin Gummies & Hair Gummies.
For this packaging design project, we created the look and feel to be simple yet bold enough to catch attention of the audience in marketplaces i.e Amazon, Flipkart, etc. Keeping the colours subtle yet memorable we chose bold fonts and clean layouts to easily navigate the information across the label for the consumers.