Captain India was founded with a clear mission: to revolutionize pet care across India’s diverse landscapes by offering innovative solutions such as NFC tags and GPS pet trackers. 

 

Recognizing the deep bond between pets and their owners, the brand aims to ensure the safety and well-being of beloved pets nationwide. Captain India aspires to redefine the pet care industry, becoming a reliable partner for every pet lover in India.

• The market for pet GPS trackers and NFC tags in India is relatively new and underdeveloped. Unlike consumable products that generate repeat orders, these pet tracking devices are typically purchased only once in a pet’s lifetime. This meant that our marketing efforts focused predominantly on acquiring new customers rather than encouraging repeat purchases. 

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• Educating consumers about the benefits and functionality of these products required substantial effort. 

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• The high-ticket nature of the flagship product, priced at INR 6,999, posed a significant hurdle in convincing customers to invest in a relatively unknown brand.

We implemented a multifaceted marketing strategy tailored to the unique characteristics of pet GPS trackers and NFC tags.

 

Leveraged influencer partnerships to create educational videos showcasing product functionality and benefits, enhancing market awareness and trust.

 

Developed a persuasive product page optimized to highlight key features and advantages, guiding potential customers towards purchase decisions.

 

Implemented innovative scripts and ad formats to experiment and identify top-performing creatives for digital campaigns.

 

Utilized Meta’s targeting capabilities to create multiple audience segments, ensuring precise reach and engagement among pet owners.