FEED SMART CASE STUDY
Introducing Feed Smart
Feed Smart is on a mission to make healthy eating simple and enjoyable for kids. Recognizing the challenge parents face in balancing nutrition and taste, Feed Smart creates 100% clean, safe, and delicious snacks that children love.
With a focus on providing nutritious alternatives to traditional snacks, Feed Smart ensures that every bite is both tasty and healthy, making it easier for parents to nourish their kids without compromise
Challenge
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Multiple Product Launches: Launching 4-5 products like PB&J, Strawbelita, and Crunchy Chocolita required extensive planning across pre-launch, launch, and post-launch phases. Tailored strategies for existing and new customers were crucial to ensure success.
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Breaking Through Competition: The kids’ snack market is saturated with well-funded brands spending 10x more on marketing. Establishing Feed Smart as a trusted name in this crowded space was a constant challenge.
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Low Initial Brand Awareness: As a new D2C brand, Feed Smart faced limited trust and recognition among parents and families, making it vital to build credibility and awareness from scratch.
To address Feed Smart’s reliance on a limited product range, we implemented a comprehensive strategy to expand their offerings and boost sales. Here’s how we approached the solution:
New Product Launches: Collaborated with Feed Smart to successfully launch new products like Strawbelita, PB&J, Crunchy Chocolita, and more, diversifying their portfolio and driving growth.
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Audience Testing: Conducted extensive testing to identify multiple winning audiences, consistently achieving an average ROAS of 3-4x through tailored targeting.
Creative Ad Campaigns: Designed engaging ad creatives to improve CTR, including UGC-based ads, eye-catching graphic designs, and animated videos that showcased the products effectively.
WhatsApp Marketing: Leveraged WhatsApp to run personalized campaigns, resulting in a remarkable ROAS of 3x and building stronger customer engagement.
UGC Scripts: Developed engaging scripts with our in-house UGC creator to present relatable scenarios, such as solving tiffin dilemmas, making healthy snacking fun, and addressing common parenting struggles.
Creative Experimentation: Continuously tested and refined ad hooks (e.g., sensational, urgency-based) to discover high-performing creatives. Highlighted the nutritional benefits of products through ads and social media, creating a compelling value proposition.
Leveraged influencer partnerships to create educational videos showcasing product functionality and benefits, enhancing market awareness and trust.
Solution
The Result: Strawbelita, Crunchy Chocolita: Achieved during their launch in November
2.62X ROAS
PB&J: Delivered a 2.41X ROAS during the July launch.
POPS: Reached 2.53X ROAS during the April launch
Video Work
Reecha Singh
Co-Founder, Feed Smart
Working with Halfbutfull has been an absolute game-changer for us. Their team is incredibly proactive, always thinking ahead and finding innovative ways to push the envelope in performance marketing. Unlike other agencies we’ve worked with, their approach is deeply strategic and data-driven, ensuring that every move is backed by insights rather than guesswork.
What truly sets them apart is their willingness to experiment—constantly testing and iterating creatives until they find the perfect fit. Since partnering with them, we’ve seen a significant improvement in the quality of our creatives, which has directly impacted our performance. Their responsiveness and execution speed are unmatched; they’re practically available 24/7 and always ready to bring new ideas to life. If you’re considering working with Halfbutfull, don’t think twice—just go for it!