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EDITORIAL DESIGN AND COPYWRITING
Extreme, meaning reaching the highest degree, pushing the limits. Nike has always been obsessed with crafting things that help people go to their extreme.
Nike started years ago with only one goal to push boundaries with design and innovation and is still rooted in improving an athlete’s performance.
This book features ideas and concepts that are not conventional, people that have done that little extra bit to go to the extreme.
There are six sections in the book, each introduced with a full spread title image displayed below. For a book featuring such atypical ideas and people we needed a strong visual language as well.
A BLEND OF TYPOGRAPHY AND PHOTOGRAPHY
We have merged photos with the type to create strong contrasting visuals which portray the personality of the brand.
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