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ZINGAVITA CASE STUDY

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Introducing ZingaVita

Zingavita was set up by a group of health enthusiasts who had a vision, that getting healthy can and should be simple and fun. The goal was to create a fabulous range of products that make eating a choice that puts a smile on their customer’s faces.

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Challenge

With health products already established within the women and family nutrition categories, the new challenge for Zingavita arose while breaking in a new brand, for child nutrition, where credibility of brand / products is paramount for parents.

 

The product was an interesting format of Gummies which delivers essential nutrition to kids in a child friendly manner. Challenges again came to the forefront, due to the category of product being niche and also the lack of customer education available on it.

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Solution

Here’s what we did to boost awareness about the product:

 

We generated interesting informative videos for Zingavita to communicate the brand proposition and product value proposition for customer education.

 

We used these videos for sponsored ads on Amazon to increase brand visibility / awareness.

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The Result: ZingaVita’s Video view through rate and Click through rate increased substantially

Video View through Rate

76%

Click through Rate

55%

Applying a strategic approach, not only where were we able to achieve the above but also managed to get an increase on the Daily order run rate by 42%.

 

(The above data is for May-Jul’21)

 

Hence, we were able to achieve the main objectives of the client, which was to break in a new product into a niche market and create a buzz around it, whilst educating the target customers about the product through the videos.

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Vandana Vishwanathan

Head of Marketing, Eggoz

HBF mainly helped us align our social media with our brand guidelines and bring in a lot of consistency in design and communication. Simple and effective communication with their crisp copy writing instantly connects with the audience and that’s something that stood out for us.

 

They are low maintenance, responsive, quick and meticulous about their work.