NIWI.AI
CASE STUDY
Introducing niwi.ai
Almost two decades ago, niwi.ai was launched with a mission to promote and encourage the concept of a healthy lifestyle for everyone. Headed by Ms. Renu Puri, team niwi.ai has been catering to clients from more than ten countries and over 100 cities around the world, all of them coming from various backgrounds, lifestyles, locations, eating habits
& family environments.
Challenge
niwi.ai approached us when the world was in a midst of lockdown due to the novel coronavirus. Businesses were plummeting due to the pandemic and thousands of people were being laid off.
In such a time there were two challenges, one that we have to restructure the marketing strategy for niwi.ai to communicate that customers can easily take diet counselling from the comfort of their homes while being safe.
Second, with the help of team niwi.ai, we had to change the way they were doing business and transform rapidly into being completely virtual. With the restrictions that come when operating remotely, we had to get new clients for niwi.ai.
Solution
With the client’s deep understanding of their customer base and our team’s expertise in marketing, we defined effective strategies to get them more business. We were able to establish a collaborative relationship that niwi.ai was looking for.
​
Launched new campaigns to capitalise on gifting occasions like Raksha Bandhan
Improved targeting aligned with customer demographics, behaviour & interests
Designed great creatives and beautiful landing pages to drive conversions
Strategically executed email campaigns to promote and sell memberships
The Result: Social media campaigns achieved an average ROAS of
433.50%
Renu Puri
Founder & Senior Nutritionist, niwi.ai
The best part about working with Halfbutfull was adaptability!
They listen; that's a big deal for a media agency industry that mostly prefers to just 'present'. Every line of work has nuances, best understood by the owners/teams of that firm. They have been able to adapt to our inputs very smoothly.
In the challenging period of Lockdown, Halfbutfull came up with productive ideas - combining our strengths & the clients' requirement, under the 'social distancing' purview.