Our team started with thorough research and analysis, to make sure, every aspect of the business comes alive on the website. Bakers Global has been offering products to many esteemed f&b businesses like subway, Dunkin Donuts, KFC, Cafe Coffee Day, Starbucks, etc. With such a diverse clientele, it was clear that the new web experience should be better than, if not at par global standards.
This stylescapes we put together aimed at evoking a professional and corporate feel while portraying the brand as a connoisseur in the domain. The colours chosen, have a high amount of contrast so that the layout much more interesting to look at.
A combination of modern serif fonts gives quite a classy and in-time look.
The design is tailored to convey and get viewers' attention not only on the products but also the infrastructure capabilities they have garnered over the years. These capabilities serve as one of their competitive advantages and can nudge a potential client towards getting into business with Bakers.
One of the biggest challenges was to design the user experience that enables the viewer to go through more than 100 products they offer. Our team made sure this experience is seamless not only on the desktop but also on mobile and tablet. In only about two clicks or taps, you can select the product category you wish to view and navigate to the product inside that category to view information like shelf life, pack size, etc.